You need to manage your online reputation. This is not an easy task, but remains a necessary and absolute must if you want to ensure control (wherever possible) of your online reputation management expert, once it established.
You have a dynamic website and updated, you are sure (e) a presence on the various professional social networks (RSP) that count, taking good care to complete your company profile, inserting information striking about your products, your services, your experience, your skills and areas of intervention, your customers, your national and international presence, etc.
You will have included relevant links (to your website, publications, blogs, newsletters, articles, and other), by creating extra profiles in the languages of countries or territories in which you run internationally.The benefits that you can draw from your presence on the Net, in general, and professional social networks in particular, will be made, first, both by your contributions by mastering you will be carrying on those third parties about your business.
An active approach of participation and research is needed to allow you to manage and keep some control over your digital identity and reputation.